An online well-wishes page that breaks spatial limitations during the COVID-19 pandemic.
2021 marked the 110th anniversary of Tsinghua University.
The anniversary is a major celebratory event, with special years being even more grand.
The COVID-19 pandemic prevented alumni from sending their wishes in person.
Previously, alumni would return to campus to celebrate. Now, they can only express their sentiments online.
The anniversary website has 10 modules in total.
We were responsible for the creative design of the mobile version of the cloud well-wishes page.
Last year (2020) was the first year of the "cloud anniversary." Many Tsinghua departments launched their own well-wishes pages. Summarizing last year's experience, we found that popular and widely shared pages generally had the following features—
Simple InteractionSimple interactions help mobile web pages spread. |
Campus ScenesCampus scenes help trigger alumni memories. |
Social SharingSocial sharing helps create a sense of group ritual. |
Personal InformationDisplaying personal info enhances participation and identity. |
Interact with the "Purple Bubble" to randomly get a campus scene and generate a unique anniversary poster.
Take a "cloud group photo" in front of iconic campus buildings. Scan the QR code to see everyone's photos converge into a collective image.
"Light up" campus buildings on an illustrated map to show your support and generate a personalized anniversary poster.
The final version combined the interaction of "Cloud Group Photo" with the visual style of "Light Up Tsinghua."
